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Team Analysis - What Makes a Team

The Peabody Trust
Our study involves a team within London's Peabody Trust. The Trust is a mature organisation, set up in 1862 by the American banker, philanthropist and founder of Morgan Grenfell Bank, George Peabody. Today its original mission of 'Fighting poverty in London' is under the stewardship of forward thinking CEO, Richard McCarthy.

The Trust, well known and well thought of in the voluntary sector and in government circles, is principally a housing association which works across 26 London boroughs, providing around 17,000 homes.

Community Regeneration
Part of the Trust's mission is to help to create better opportunity and a better quality of life in general for Londoners, and its Community Regeneration Division plays a key part.

There are many good teams within the 750 staff working for the Trust, but the Community Regeneration team is relatively new, at just over four years old. We believed it would be easier, with a new team, to capture the mechanics of how it was set up and what makes it tick. It also has the reputation of being a 'great team'.

What are the ingredients of a team? Whether you're part of a team or whether you lead a team, everybody wants a better one. There are few of our clients who haven't asked at some point if we could help build or improve 'the team'.

A key problem is that all of us have a slightly different concept of what is meant by 'better team'. We usually have an unarticulated, purely subjective image or feeling of what 'a better team' will be like, and particularly what it will do for each one of us. In the quality drive of the 1980s, the Japanese team culture (the role model for quality initiatives) was studied by many of the era's quality gurus. A life of service dedicated to the company, fierce loyalty, a subsidised company flat, compulsory company social events - and exuberant singing of the company song every morning before work - were a 'team' package that horrified most of our clients at the time, despite their wish for improved quality and better teams.

So even though we all believe we know what's meant by 'team', it is essential to define the concept at the outset. In fact there were three things we believed we needed to pay attention to, if we were to get an accurate idea of what makes this team a great team.

1. What is your particular image of a team? The word 'team' itself conveys a broad concept that allows most of us to guess what is meant when the word is used. Team implies:
a shared purpose
several processes of interaction
a set of rules of engagement
prescribed channels of communication
a 'culture' - a way of interacting among its members
specified outputs from the members
a way of differentiating its members from 'non-team'
people (badges, uniforms, location, titles)
performance criteria for its members

and a host of other tacit implications such as 'camaraderie', 'sense of belonging' and so on.

But these qualities are only implied and the image you get when the word team is used will depend on your past experience of teams.

You can equally apply the word 'team' to twelve people crewing a schooner in a force eight gale as to one hundred and twelve people manning a call-centre that sells double glazing. The two 'teams' will be dramatically different with dramatically different qualities.

So we need to define 'team' so that we all carry the same image in our minds as we discuss the subject.

2. You just do it. Most people who are good at anything display 'unconscious competence'. When you ask them how they do what they do, their first response is 'I just do it.' Complex dance steps, playing a musical instrument, athletic activities, driving a car, - the patterns of competence will tend to temporarily 'fall apart' when you ask the person to slow it down so you can see in detail what's being done.

When you keep asking 'how' questions you move the person back into 'conscious competence' which is a much slower process. It also usually irritates the person being asked, as they've spent a long time practicing whatever they do to deliberately make it a subconscious, instant response - a 'do it without having to think about it' state. If you're a good driver, you're usually not remotely aware of how you steer or how often you change gear in a journey.

Building or running a team is more complex than driving a car, and if we want to replicate a complex task, we need very detailed instruction, beyond 'you just do it'.

3. Mindset If we consider that your 'mindset' precedes your actions and behaviours, it would be important to understand the mindset (beliefs, values etc.) as part of the overall recipe. What and how you think will obviously determine what you do. If you're a believer in, say, Theory X style of management (people basically dislike work and need to be firmly directed), you will act very differently than someone who is a firm believer in Theory Y (people actively want to work and should be allowed more self direction). And the people being managed will respond very differently to each set of behaviours.

As an example, Ogilvy & Mather has become, over the last forty years, the world's third largest advertising agency. David Ogilvy founded the company on the concept of a company of 'gentlemen with brains'. (Theory Y).

The British Army, a model of command and control, has also acquitted itself well over the centuries. (Theory X).

So, we try not to judge the thinking in these processes. If you choose to replicate a result the task is to understand the entire 'recipe', including the mind-set.
Interviews

As part of our work with the Trust we interviewed the Community Regeneration department's director, Maura Santos, and four of her key executives in open forum.

We wanted their own perceptions of how the Regeneration team was built and what they thought made it such a 'good team'.

As background, we looked at what the team was set up to do.

Team Purpose

Combat poverty and social exclusion in the Capital.
Provide Londoners with training and employment opportunities, to help them learn new skills and move away from benefit dependency.
Help local people and organisations to build communities that bring people together and enrich their lives.

hey have exciting and innovative approaches to the purposes. For instance the team put together a mobile 'computer gym'. Just like a travelling library bus, the gym would visit selected Peabody estates and offer adults a range of courses from desktop publishing to word processing. It captivated future Londoners too, the children of the estates, with an after school 'learning is fun' facility. They bring a 'virtual college' to residents from inner city estates through an intranet. They use video conferencing and cutting edge technology to link facilitators from small established centres and colleges and their residents, their Digital Learning Ring. They set up a New Deal pilot offering vocational training (environment, construction, landscaping) to 18-24 year olds living in Lambeth. A European funded Refugee Skills-net, single parent 'think tanks' on Welfare to Work initiatives, the list goes on.

Three Phases
Firstly we asked questions that we hoped would break down broad concepts into smaller components, and cause the participants to define in some detail what they meant when they used the kind of words that hold behind them a deeper set of intangible meanings.

Secondly we asked questions about what they actually did, and how they did what they did, to build the team. We wanted to know the sequence and the style behind the actions.

Thirdly we wanted to know the mindset of the people involved. What were the principles, the thinking and the values behind the behaviours?

So that you can compare notes with your own team, we have listed some of the questions and their collective answers.

First Phase

What did the Community Regeneration executives mean EXACTLY by 'Team'? The final definition became:
A group of like minded people, working towards a common goal, utilizing each other's strengths and compensating for each others' weaknesses whilst encouraging open communication and divergent thinking.

What was interesting about the definition is that most individuals would establish a common goal as a pre-requisite to being a team. Probably also the concept of pooling strengths.

But there are other implied values in their definition that would not necessarily constitute everyone's concept of a team. Namely:
• People have to be like - minded
• There has to be a platform of open
• communication
• A culture has to exist that encourages
• divergent thinking

We can all cite effective teams where these ingredients have not been present. So a cultural profile began to appear from their discussions and their collective agreed upon definition. Each of these concepts is explored later.

'What would be the key ingredients of a team
- in their order of importance?
1. A no blame culture
2. Openness
3. Sense of belonging
4. Confident of one's abilities
5. Clear objectives
6. Respect for fellow members
7. Efficient
8. Leadership
9. Sharing knowledge
10. Awareness of each others' capabilities
11. Opportunity for participation & input
12. Co-operative attitude
13. Professional conduct
14. Good humour

'What are the behaviours they would expect to see present in a good team?'
• Trusting
• Acting consistently
• Open communication
• Creating rapport
• Respect for each other
• Going the 'extra mile'
• Going outside one's own remit willingly, for
  the good of the team
• Matrix leadership (different people may
  take the lead on different projects)

How would the team's communication be perceived
by an outsider ?

•Openness at all levels (non - hierarchical)
•Honest and forthright
•Objectives clearly defined
•Air of informality

We have a rounded description of the Community Regeneration executives' concept of the word 'team' when they use it plus a cultural profile and values beginning to appear. ('No blame' culture, open communication, encouragement of divergent thinking).

Second Phase

What do they do exactly - that they might not realise they do - to get the results? Firstly, they answered that they made great use of empowerment, which they defined as
• Giving people the knowledge, confidence and support   to make decisions.

'And what are the ingredients that make up empowerment'?
• Encouragement
• Support
• Loyalty
• Knowledge
• Training
• Guiding without interfering

'Just how do you use those ingredients to "give
people knowledge confidence and support to make decisions"?'

• Keep them to the task
• Suggest and coach

'How has the degree of empowerment and quality of team affected the service you provide in Regeneration?'
• Creates a much, much faster response time
• Pre-empts problems

'As a team member, what is your most
important duty?'

• Setting S.M.A.R.T objectives
• Knowing everyone's strengths and weaknesses
  in the team
• Carry out my role to the best of my ability
• Strike good relationships
• Supporting others' needs

How do you know how well you're doing as a team member?'
• Constant feedback (positive reinforcement)
• Results
• Requests for advice from other areas

'What is the purpose of the Regeneration management team as opposed to the purpose of Community Development itself?'
• To work together to deliver the outcomes

What was the sequence of actions that built the team in the first place?
• Having a fair person at the helm
• A shared vision of the directorate
• Selection of the right people
• Open door practice
• Promote from within

The first item in the sequence of building the team was having a fair person at the helm. So, 'What is the role of the team leader?'
• Set a clear direction
• Provide clear, attainable objectives
• Supply confidence and support
• Develop, challenge, praise the whole team
• Take the flak
• Make the team cohesive

'What would you all say the team leader focuses on?'
• Results
• Direction
• Business development (funding/innovation)
• Inclusion
• Support
• Openness

'How do you know?'
• From an observed consistency of action

Third Phase

What are the mindsets that form the foundation for these actions?

'What are your current team values in their order of importance?'
• Clear purpose
• Achievement
• Sense of belonging
• Enthusiasm

'As a team member, what one thing would you never do?'
• Never let someone else take the blame
• Divide and rule
• Knowingly undermine the team
• Blame
• Ignore requests for support

'As a team member what one thing would you always do?'
• Be supportive
• Listen
• Acknowledge problems as soon as possible
• Communicate

'In your working life, how important is it to you to work in a team?
• Crucial

'Why?'
• You need the combination of both strengths
  and weaknesses in order to evolve. An individual,
  no matter how clever, cannot make as much impact
  as a collective.

Another underlying personal value has appeared. It matters to these team members that they each 'make
an impact'. The team is the perceived best vehicle for doing so.

'How does this team compare to other teams you've been in?'
This team has:
• A clear purpose
• A definite 'no blame' culture
• Informality/open door
• Excellent communication throughout
• A sense of belonging
• A person at the top who is accessible
• Customer focus

It was pointed out that the 'good' teams they had been in shared some or several of these qualities. The bad teams had less or very few. This team had a greater consistency of all of the above.

Conclusions
As we've said, the cultural profile that fosters this team's concept of itself began to appear in Phase One.

• People have to be like - minded
• There has to be a platform of open communication
• A culture has to exist that encourages divergent   thinking

The only way there could be active encouragement for divergent thinking would be if there was a foundation of safety to express views openly, without retribution.

Sure enough, the number one 'key ingredient' of the team shows up as 'a no blame' culture. Openness and open communication are frequently mentioned.

Implications
If you gave a lot of divergent thinkers free rein to express themselves, you'd be forgiven for concluding you'd be surrounded by constant argument. That is clearly not the case in this team, so we guessed that there was an actual process for capturing the divergent thinking without making it a 'free for all'. They do have such a process, which again during the questioning, seemed 'natural' and 'obvious' (they hadn't formalised it) to the people who had become used to it. Such a process, as we all know, is by no means a given in a company or team.

The process for managing 'Diversity of thinking'
It is a simple process (probably not easy, but simple). It itself could be the subject of further question and study but would go beyond the scope of this exercise.

1. Everything is up for debate
2. Anything debated is up for rigorous internal examination
3. The duty of those debating is to listen, understand, and analyse
4. The leader arbitrates the final decision where necessary
5. The duty of the team is not just to support, but to champion what is finally agreed after debate, whether or not as an individual, he or she began with divergent views.

In addition to this process, the group behaviours include 'creating rapport' and 'respect for each other' which would have manifested from the values 'clear purpose, achievement, sense of belonging, enthusiasm'. The process simply evolved over time, out of these values.

Accountability but no blame
Another question arose. How do you balance the 'no blame' culture with accountability?

There was a great deal of talk of being supported, giving support, receiving support. It was even felt that it was a part of the leader's role to 'supply confidence and support' to team members. There was a great sense of belonging amongst the team. Respect for each other and 'trusting' featured in several places too.

Again, it would be forgivable to assume that the concept of 'one big happy family' - these words were used several times to describe the team - implied that you might not be held to account, and that you might experience an 'undemanding' or 'soft' environment. 'No hierarchy' and 'informality' were used frequently as well.

Accountability, however, is unequivocally high within the team.

Whilst the team gave the idea that the leader's role is to 'keep the team together, be supportive' (the first answer to 'leader's role?' question) when asked what the leader focuses on, one and all gave 'results' as the first answer.

It is a performance environment.

Did they also have a process for balancing
'accountability vs. blame'? Yes.

How do they do it?
Focus on targets, don't personalize
• Hold one-to-one meetings with every member
  of your own team once a week
• When you hit non-performance ask
  'How do we make this work?'
• Be outcome oriented
• Focus on what the person CAN control
  (not what they can't)
• Create an 'over performance' environment
  (set high expectations, targets)

From the empowerment questions we also had, 'keep them to the task, suggest and coach' which is congruent with strong 'outcome focus' yet is also 'supportive' through coaching.

Values Hierarchy
There was considerable group discussion around
the true order of importance of the team's values.
'Clear purpose' was number one. 'Achievement' was number two.

It was agreed that without results and achievement, no-one would feel good about being in the team. If the team under performed and didn't deliver, nobody would be happy to belong to it for any length of time.

Their astute observation was that on both a personal and on a team basis, the demonstration of competence, productivity and achievement are what give an individual a sense of pride and this forms the basis of good morale. On that foundation, a 'sense of belonging' is sustainable.

The last value, 'enthusiasm' linked to the second step of building the team 'select the right people'. Unless people demonstrate enthusiasm, they do not get recruited into the team.

The description 'like minded' but 'divergent thinking' formed the basis of the first three values unearthed in the definition of team and appeared slightly at odds at first. We believe the 'like minded' also carries the implication of 'similarly disposed' (enthusiastic) and was referred to within the selection of the right people - 'their personalities must complement each other'.

A bunch of enthusiastic individuals will also focus on what can be done, not what can't. (Outcome oriented). It was also interesting to note that the list of values was short, (4) and swiftly agreed upon. We have noted a tendency for some teams to give a
long list when asked. It is much easier to fudge the issue when you have a long list. There are always some values you'll find to agree with. When the list is short it leaves you in little doubt as to whether or not you are in the right team.

Living the values
One of the early actions taken by the leader when she took over the post was to dismiss her only inherited staff member for poor performance and results (despite giving support and coaching) and who clearly did not manifest the behaviours or values that are described throughout.

The first new individual that the leader, Maura Santos, recruited into the team demonstrates all of the values and behavioural qualities described in the team's answers. He then recruited 'like minded' individuals and trained and coached them. The like minded individuals repeated the procedure. And so it continues to the present. (There are some seventy five people now in Community regeneration). People were not asked or persuaded to a set of values. If they didn't already have them, they didn't join.

Summary

1.
The leader herself possessed the values and behaviours that have been listed. ('Fair person at the helm').

2. These are values and behaviours such as: 'Informal, with open communication and always available to her staff, results oriented, a clear concept of direction, enthusiastic, actively supportive of her staff with a clear purpose to build and keep the team together'. And that includes dispensing with those who threaten to disrupt the workability and cohesiveness of the team.

3. She then recruited a 'like minded' person as her primary lieutenant, possessing very similar qualities and having very similar values.

4. More like minded (particularly 'enthusiastic') people were recruited.

5. The common goals were well communicated through the informality and open door policy to create a shared vision of the directorate.

6. Because the values and objectives were 'cascaded' throughout the organisation - there was excellent contact and communication (weekly one-on-ones) - everybody is familiar with people's strengths and weaknesses and their performance. The air of transparency of interaction (open communication) creates a platform for 'promoting from within'.

7. The system therefore replicates itself. Everyone has a voice. Different people are selected to head different projects (rotational, matrix management) and new 'leaders' have a chance to demonstrate their competence. Everyone feels they have a hand in the successes. And there is a 'sense of belonging'.

8. The team can grow and be innovative because 'a diversity of thinking' is encouraged, creating a richer source of ideas and stimulation.

No doubt further studies could be done on several aspects of the key ingredients of this team. But you probably have enough of the recipe -
• Its definition and concept of itself.
• The sequences of action that created it and it's
  behaviours and what people actually do.
• Its underlying values, culture and mindset.

- to make a team somewhat like it, if you choose to.