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Team
Analysis - What Makes a Team
The Peabody Trust
Our study involves a team within London's Peabody Trust. The Trust
is a mature organisation, set up in 1862 by the American banker, philanthropist
and founder of Morgan Grenfell Bank, George Peabody. Today its original
mission of 'Fighting poverty in London' is under the stewardship of
forward thinking CEO, Richard McCarthy.
The Trust, well known and well thought of in the
voluntary sector and in government circles, is principally a housing
association which works across 26 London boroughs, providing around
17,000 homes.
Community Regeneration
Part of the Trust's mission is to help to create better opportunity
and a better quality of life in general for Londoners, and its Community
Regeneration Division plays a key part.
There are many good teams within the 750 staff working
for the Trust, but the Community Regeneration team is relatively
new, at just over four years old. We believed it would be easier,
with a new team, to capture the mechanics of how it was set up and
what makes it tick. It also has the reputation of being a 'great
team'.
What are the ingredients of a team? Whether you're part of
a team or whether you lead a team, everybody wants a better one.
There are few of our clients who haven't asked at some point if
we could help build or improve 'the team'.
A key problem is that all of us have a slightly different
concept of what is meant by 'better team'. We usually have an unarticulated,
purely subjective image or feeling of what 'a better team' will
be like, and particularly what it will do for each one of us. In
the quality drive of the 1980s, the Japanese team culture (the role
model for quality initiatives) was studied by many of the era's
quality gurus. A life of service dedicated to the company, fierce
loyalty, a subsidised company flat, compulsory company social events
- and exuberant singing of the company song every morning before
work - were a 'team' package that horrified most of our clients
at the time, despite their wish for improved quality and better
teams.
So even though we all believe we know what's meant
by 'team', it is essential to define the concept at the outset.
In fact there were three things we believed we needed to pay attention
to, if we were to get an accurate idea of what makes this team a
great team.
1. What is your particular image of a team? The
word 'team' itself conveys a broad concept that allows most of us
to guess what is meant when the word is used. Team implies:
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a shared purpose |
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several processes of interaction |
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a set of rules of engagement |
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prescribed channels of communication
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a 'culture' - a way of interacting
among its members |
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specified outputs from the members |
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a way of differentiating its members
from 'non-team' |
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people (badges, uniforms, location,
titles) |
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performance criteria for its members
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and a host of other tacit implications such as 'camaraderie',
'sense of belonging' and so on.
But these qualities are only implied and
the image you get when the word team is used will depend on your
past experience of teams.
You can equally apply the word 'team' to twelve people
crewing a schooner in a force eight gale as to one hundred and twelve
people manning a call-centre that sells double glazing. The two
'teams' will be dramatically different with dramatically different
qualities.
So we need to define 'team' so that we all carry
the same image in our minds as we discuss the subject.
2. You just do it. Most
people who are good at anything display 'unconscious competence'.
When you ask them how they do what they do, their first response
is 'I just do it.' Complex dance steps, playing a musical instrument,
athletic activities, driving a car, - the patterns of competence
will tend to temporarily 'fall apart' when you ask the person to
slow it down so you can see in detail what's being done.
When you keep asking 'how' questions you move the
person back into 'conscious competence' which is a much slower process.
It also usually irritates the person being asked, as they've spent
a long time practicing whatever they do to deliberately make it
a subconscious, instant response - a 'do it without having to think
about it' state. If you're a good driver, you're usually not remotely
aware of how you steer or how often you change gear in a journey.
Building or running a team is more complex than driving
a car, and if we want to replicate a complex task, we need very
detailed instruction, beyond 'you just do it'.
3. Mindset If we consider that your 'mindset'
precedes your actions and behaviours, it would be important to understand
the mindset (beliefs, values etc.) as part of the overall recipe.
What and how you think will obviously determine what you do. If
you're a believer in, say, Theory X style of management (people
basically dislike work and need to be firmly directed), you will
act very differently than someone who is a firm believer in Theory
Y (people actively want to work and should be allowed more self
direction). And the people being managed will respond very differently
to each set of behaviours.
As an example, Ogilvy & Mather has become, over
the last forty years, the world's third largest advertising agency.
David Ogilvy founded the company on the concept of a company of
'gentlemen with brains'. (Theory Y).
The British Army, a model of command and control,
has also acquitted itself well over the centuries. (Theory X).
So, we try not to judge the thinking in these processes.
If you choose to replicate a result the task is to understand the
entire 'recipe', including the mind-set.
Interviews
As part of our work with the Trust we interviewed
the Community Regeneration department's director, Maura Santos,
and four of her key executives in open forum.
We wanted their own perceptions of how the Regeneration
team was built and what they thought made it such a 'good team'.
As background, we looked at what the team was set
up to do.
Team Purpose
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Combat poverty and
social exclusion in the Capital. |
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Provide Londoners with
training and employment opportunities, to help them learn new
skills and move away from benefit dependency. |
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Help local people and
organisations to build communities that bring people together
and enrich their lives. |
hey have exciting and innovative
approaches to the purposes. For instance the team put together a
mobile 'computer gym'. Just like a travelling library bus, the gym
would visit selected Peabody estates and offer adults a range of
courses from desktop publishing to word processing. It captivated
future Londoners too, the children of the estates, with an after
school 'learning is fun' facility. They bring a 'virtual college'
to residents from inner city estates through an intranet. They use
video conferencing and cutting edge technology to link facilitators
from small established centres and colleges and their residents,
their Digital Learning Ring. They set up a New Deal pilot offering
vocational training (environment, construction, landscaping) to
18-24 year olds living in Lambeth. A European funded Refugee Skills-net,
single parent 'think tanks' on Welfare to Work initiatives, the
list goes on.
Three Phases
Firstly we asked questions that we hoped would break
down broad concepts into smaller components, and cause the participants
to define in some detail what they meant when they used the kind
of words that hold behind them a deeper set of intangible meanings.
Secondly we asked questions about what they actually did, and how
they did what they did, to build the team. We wanted to know the
sequence and the style behind the actions.
Thirdly we wanted to know the mindset of the people involved. What
were the principles, the thinking and the values behind the behaviours?
So that you can compare notes with your own
team, we have listed some of the questions and their collective
answers.
First Phase
What did the Community Regeneration executives mean
EXACTLY by 'Team'? The final definition became:
A group of like minded people, working towards a common goal, utilizing
each other's strengths and compensating for each others' weaknesses
whilst encouraging open communication and divergent thinking.
What was interesting about the definition is that most individuals
would establish a common goal as a pre-requisite to being a team.
Probably also the concept of pooling strengths.
But there are other implied values in their definition that would
not necessarily constitute everyone's concept of a team. Namely:
People have to be like - minded
There has to be a platform of open
communication
A culture has to exist that encourages
divergent thinking
We can all cite effective teams where
these ingredients have not been present. So a cultural profile began
to appear from their discussions and their collective agreed upon
definition. Each of these concepts is explored later.
'What would be the key ingredients of a
team
- in their order of importance?
| 1. |
A no blame culture |
| 2. |
Openness |
| 3. |
Sense of belonging |
| 4. |
Confident of one's abilities |
| 5. |
Clear objectives |
| 6. |
Respect for fellow members |
| 7. |
Efficient |
| 8. |
Leadership |
| 9. |
Sharing knowledge |
| 10. |
Awareness of each others'
capabilities |
| 11. |
Opportunity for participation
& input |
| 12. |
Co-operative attitude |
| 13. |
Professional conduct |
| 14. |
Good humour |
'What are the behaviours they would expect
to see present in a good team?'
Trusting
Acting consistently
Open communication
Creating rapport
Respect for each other
Going the 'extra mile'
Going outside one's own remit willingly, for
the good of the team
Matrix leadership (different people may
take the lead on different projects)
How would the team's communication
be perceived
by an outsider ?
Openness at all levels (non - hierarchical)
Honest and forthright
Objectives clearly defined
Air of informality
We have a rounded description of the
Community Regeneration executives' concept of the word 'team' when
they use it plus a cultural profile and values beginning to appear.
('No blame' culture, open communication, encouragement of divergent
thinking).
Second Phase
What do they do exactly - that they might not
realise they do - to get the results? Firstly, they answered
that they made great use of empowerment, which they defined as
Giving people the knowledge, confidence and support to
make decisions.
'And what are the ingredients that make up empowerment'?
Encouragement
Support
Loyalty
Knowledge
Training
Guiding without interfering
'Just how do you use those ingredients to "give
people knowledge confidence and support to make decisions"?'
Keep them to the task
Suggest and coach
'How has the degree of empowerment and quality
of team affected the service you provide in Regeneration?'
Creates a much, much faster response time
Pre-empts problems
'As a team member, what is your most
important duty?'
Setting S.M.A.R.T objectives
Knowing everyone's strengths and weaknesses
in the team
Carry out my role to the best of my ability
Strike good relationships
Supporting others' needs
How do you know how well you're doing as a team
member?'
Constant feedback (positive reinforcement)
Results
Requests for advice from other areas
'What is the purpose of the Regeneration management
team as opposed to the purpose of Community Development itself?'
To work together to deliver the outcomes
What was the sequence of actions that built the
team in the first place?
Having a fair person at the helm
A shared vision of the directorate
Selection of the right people
Open door practice
Promote from within
The first item in the sequence of building the
team was having a fair person at the helm. So, 'What is the role
of the team leader?'
Set a clear direction
Provide clear, attainable objectives
Supply confidence and support
Develop, challenge, praise the whole team
Take the flak
Make the team cohesive
'What would you all say the team leader focuses
on?'
Results
Direction
Business development (funding/innovation)
Inclusion
Support
Openness
'How do you know?'
From an observed consistency of action
Third Phase
What are the mindsets that form the foundation
for these actions?
'What are your current team values in their order
of importance?'
Clear purpose
Achievement
Sense of belonging
Enthusiasm
'As a team member, what one thing would you never
do?'
Never let someone else take the blame
Divide and rule
Knowingly undermine the team
Blame
Ignore requests for support
'As a team member what one thing would you always
do?'
Be supportive
Listen
Acknowledge problems as soon as possible
Communicate
'In your working life, how important is it to
you to work in a team?
Crucial
'Why?'
You need the combination of both strengths
and weaknesses in order to evolve. An individual,
no matter how clever, cannot make as much impact
as a collective.
Another underlying personal value has appeared. It
matters to these team members that they each 'make
an impact'. The team is the perceived best vehicle for doing so.
'How does this team compare to other teams you've
been in?'
This team has:
A clear purpose
A definite 'no blame' culture
Informality/open door
Excellent communication throughout
A sense of belonging
A person at the top who is accessible
Customer focus
It was pointed out that the 'good' teams they had
been in shared some or several of these qualities. The bad teams
had less or very few. This team had a greater consistency of all
of the above.
Conclusions
As we've said, the cultural profile that fosters this team's concept
of itself began to appear in Phase One.
People have to be like - minded
There has to be a platform of open communication
A culture has to exist that encourages divergent thinking
The only way there could be active encouragement
for divergent thinking would be if there was a foundation of safety
to express views openly, without retribution.
Sure enough, the number one 'key ingredient' of the
team shows up as 'a no blame' culture. Openness and open communication
are frequently mentioned.
Implications
If you gave a lot of divergent thinkers free rein to express themselves,
you'd be forgiven for concluding you'd be surrounded by constant
argument. That is clearly not the case in this team, so we guessed
that there was an actual process for capturing the divergent thinking
without making it a 'free for all'. They do have such a process,
which again during the questioning, seemed 'natural' and 'obvious'
(they hadn't formalised it) to the people who had become used to
it. Such a process, as we all know, is by no means a given in a
company or team.
The process for managing 'Diversity of thinking'
It is a simple process (probably not easy, but simple). It itself
could be the subject of further question and study but would go
beyond the scope of this exercise.
| 1. |
Everything is up for debate |
| 2. |
Anything debated is up for rigorous
internal examination |
| 3. |
The duty of those debating is to
listen, understand, and analyse |
| 4. |
The leader arbitrates the final
decision where necessary |
| 5. |
The duty of the team is not just
to support, but to champion what is finally agreed after debate,
whether or not as an individual, he or she began with divergent views. |
In addition to this process, the group behaviours
include 'creating rapport' and 'respect for each other' which would
have manifested from the values 'clear purpose, achievement, sense
of belonging, enthusiasm'. The process simply evolved over time,
out of these values.
Accountability but no blame
Another question arose. How do you balance the 'no blame' culture
with accountability?
There was a great deal of talk of being supported,
giving support, receiving support. It was even felt that it was
a part of the leader's role to 'supply confidence and support' to
team members. There was a great sense of belonging amongst the team.
Respect for each other and 'trusting' featured in several places
too.
Again, it would be forgivable to assume that
the concept of 'one big happy family' - these words were used several
times to describe the team - implied that you might not be held
to account, and that you might experience an 'undemanding' or 'soft'
environment. 'No hierarchy' and 'informality' were used frequently
as well.
Accountability, however, is unequivocally high within
the team.
Whilst the team gave the idea that the leader's role
is to 'keep the team together, be supportive' (the first answer
to 'leader's role?' question) when asked what the leader focuses
on, one and all gave 'results' as the first answer.
It is a performance environment.
Did they also have a process for balancing
'accountability vs. blame'? Yes.
How do they do it?
Focus on targets, don't personalize
Hold one-to-one meetings with every member
of your own team once a week
When you hit non-performance ask
'How do we make this work?'
Be outcome oriented
Focus on what the person CAN control
(not what they can't)
Create an 'over performance' environment
(set high expectations, targets)
From the empowerment questions we also had, 'keep
them to the task, suggest and coach' which is congruent with strong
'outcome focus' yet is also 'supportive' through coaching.
Values Hierarchy
There was considerable group discussion around
the true order of importance of the team's values.
'Clear purpose' was number one. 'Achievement' was number two.
It was agreed that without results and achievement,
no-one would feel good about being in the team. If the team under
performed and didn't deliver, nobody would be happy to belong to
it for any length of time.
Their astute observation was that on both a personal
and on a team basis, the demonstration of competence, productivity
and achievement are what give an individual a sense of pride and
this forms the basis of good morale. On that foundation, a 'sense
of belonging' is sustainable.
The last value, 'enthusiasm' linked to the second
step of building the team 'select the right people'. Unless people
demonstrate enthusiasm, they do not get recruited into the team.
The description 'like minded' but 'divergent thinking'
formed the basis of the first three values unearthed in the definition
of team and appeared slightly at odds at first. We believe the 'like
minded' also carries the implication of 'similarly disposed' (enthusiastic)
and was referred to within the selection of the right people - 'their
personalities must complement each other'.
A bunch of enthusiastic individuals will also focus
on what can be done, not what can't. (Outcome oriented). It was
also interesting to note that the list of values was short, (4)
and swiftly agreed upon. We have noted a tendency for some teams
to give a
long list when asked. It is much easier to fudge the issue when
you have a long list. There are always some values you'll find to
agree with. When the list is short it leaves you in little doubt
as to whether or not you are in the right team.
Living the values
One of the early actions taken by the leader
when she took over the post was to dismiss her only inherited staff
member for poor performance and results (despite giving support
and coaching) and who clearly did not manifest the behaviours or
values that are described throughout.
The first new individual that the leader, Maura
Santos, recruited into the team demonstrates all of the values and
behavioural qualities described in the team's answers. He then recruited
'like minded' individuals and trained and coached them. The like
minded individuals repeated the procedure. And so it continues to
the present. (There are some seventy five people now in Community
regeneration). People were not asked or persuaded to a set of values.
If they didn't already have them, they didn't join.
Summary
1. The leader herself possessed the values and behaviours that
have been listed. ('Fair person at the helm').
2. These are values and behaviours such as:
'Informal, with open communication and always available to her staff,
results oriented, a clear concept of direction, enthusiastic, actively
supportive of her staff with a clear purpose to build and keep the
team together'. And that includes dispensing with those who threaten
to disrupt the workability and cohesiveness of the team.
3. She then recruited a 'like minded' person
as her primary lieutenant, possessing very similar qualities and
having very similar values.
4. More like minded (particularly 'enthusiastic')
people were recruited.
5. The common goals were well communicated
through the informality and open door policy to create a shared
vision of the directorate.
6. Because the values and objectives were
'cascaded' throughout the organisation - there was excellent contact
and communication (weekly one-on-ones) - everybody is familiar with
people's strengths and weaknesses and their performance. The air
of transparency of interaction (open communication) creates a platform
for 'promoting from within'.
7. The system therefore replicates itself.
Everyone has a voice. Different people are selected to head different
projects (rotational, matrix management) and new 'leaders' have
a chance to demonstrate their competence. Everyone feels they have
a hand in the successes. And there is a 'sense of belonging'.
8. The team can grow and be innovative
because 'a diversity of thinking' is encouraged, creating a richer
source of ideas and stimulation.
No doubt further studies could be done on several
aspects of the key ingredients of this team. But you probably have
enough of the recipe -
Its definition and concept of itself.
The sequences of action that created it and it's
behaviours and what people actually do.
Its underlying values, culture and mindset.
- to make a team somewhat like it, if you choose
to.
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